Clasicos Lucha libre
Lucha Libre is an icon of Mexican popular culture through which we are identified; it represents the folklore, diversity, joy and color of the Mexican people. For this reason, the company has decided to pay tribute to it by dressing up its cigarette packs with "lucha libre classics".
After almost 80 years CLASICOS DE LUJO completely changes its characteristic color "Yellow" for a good cause.
To support and raise awareness about breast cancer, we join this campaign and dress in pink together with the FUCAM Foundation.
The planet needs a breath of fresh air and La Central knows it. raising awareness about the use of disposable plastics (ZERO disposable bags, straws and lighters)
Did you know that a disposable lighter takes approximately 140 years to degrade? "Think green" with La Central matchsticks and matches made from recycled materials, vegetable inks and only take approximately 140 days to degrade. Flama DÍA DE Muertos
The Day of the Dead is a Mexican tradition full of symbolism, legends and stories that form a unique mosaic in the world, which represents us worldwide for its duality of joy and sadness, we celebrate death with life, with songs, with food, with candy, papel picado, candles and fire.
That is why at La Central we celebrate and remember our loved ones, dressing our packs with the most commemorative and representative elements of this important and significant season for Mexicans. "Light a flame for those who are no longer here". FLAMA MOTHER'S DAY
Throughout Mexico, Mother's Day is more than a holiday, it is a token of admiration, love and respect for all the women who unconditionally guide us through life. At La Central we celebrate moms in a special way. The logo and flame ribbon will become the 22 most popular names of moms in Mexico.
TALISMAN MEXICAN SELECTION
In a World Cup Year it is impossible not to have a tricolor product, we know that in Mexico soccer is part of everyday life and we support the Mexican national team in the World Cup. QATAR 2022
Let's ignite the passion for soccer this year and get the official matches of the Mexican National Team.